Who Is Doechii? Know About Rap’s New Darling

Doechii (born Jaylah Hickmon) is a rising American rapper, singer, and songwriter celebrated for her genre-blending music, unapologetic lyricism, and bold artistic vision. Bursting onto the scene with viral hits like “Yucky Blucky Fruitcake” and “Persuasive,” she has become one of hip-hop’s most exciting new voices. Signed to Top Dawg Entertainment (TDE), home to icons like Kendrick Lamar and SZA, Doechii is redefining rap with her experimental sound and fearless authenticity.

Early Life & Background

• Full Name: Jaylah Hickmon
• Stage Name: Doechii (pronounced “DOH-chee”)
• Date of Birth: 2001 (exact date undisclosed)
• Age: 23 years old (as of 2024)
• Hometown: Tampa, Florida

Raised in Tampa, Doechii grew up immersed in diverse musical influences, from Southern hip-hop to punk rock. She began writing poetry and songs as a teenager, channeling her experiences as a Black queer woman into raw, unfiltered storytelling. Her stage name, inspired by the Japanese word “dochi” (meaning “which one”), reflects her refusal to be boxed into a single identity or sound.

Career Breakthrough

Doechii started uploading music to SoundCloud in 2019, gaining traction with her genre-defying tracks. Her 2021 single “Yucky Blucky Fruitcake” became a viral TikTok sensation, blending hyperpop beats with gritty rap verses. However, her 2022 signing to TDE catapulted her into the mainstream.

Key Milestones:

1. 2022: Released “Persuasive” (featuring SZA), a sultry R&B-rap hybrid that peaked at No. 13 on the Billboard R&B/Hip-Hop Airplay chart.
2. 2023: Dropped her TDE debut EP, “She / Her / Black Bitch,” praised for its bold exploration of race, sexuality, and empowerment.
3. Collaborations: Worked with Isaiah Rashad, Kali Uchis, and JID, showcasing her versatility.

Musical Style & Influence

Doechii’s music defies categorization, merging rap, R&B, punk, and electronic elements. Her lyrics tackle themes of self-acceptance, LGBTQ+ identity, and societal double standards, resonating with Gen Z audiences. TDE CEO Punch dubbed her “a superstar in the making” for her fearless creativity.

Net Worth & Earnings

• Estimated Net Worth: $1 million (as of 2024)
• Income Sources: Music sales, streaming royalties, live performances, and brand partnerships (e.g., Nike, Spotify).
• TDE Deal: While undisclosed, her contract likely includes advances, profit-sharing, and creative control.

Personal Life & Activism

• Sexuality: Openly queer, Doechii advocates for LGBTQ+ rights and mental health awareness.
• Social Media: Active on Instagram (@doechii) and TikTok, where she connects with fans through candid posts and behind-the-scenes content.
• Philanthropy: Supports organizations like The Trevor Project and Black Women’s Health Imperative.

Controversies

Doechii faced backlash in 2022 for the “Yucky Blucky Fruitcake” music video, criticized for its surreal, grotesque imagery. She defended the visuals as a metaphor for “consuming societal toxicity,” sparking debates about artistic freedom vs. shock value.

Awards & Recognition

• 2023: Named to XXL’s Freshman Class, solidifying her status as rap’s next star.
• MTV Video Music Award nomination for “Persuasive.”
• Praised by critics for “redefining Southern hip-hop” (Pitchfork).

Legacy & Future

At just 23, Doechii represents the future of hip-hop: boundary-pushing, inclusive, and unafraid to challenge norms. With a debut album rumored for late 2024 and a growing global fanbase, she’s poised to join the ranks of rap’s greats.