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What new facility being given to Netflix users?

14 April, 2025 13:10

Netflix users will now be given more ease than ever to search on this platform.

OTT users often face problems when they search for their favorite shows or movies, but they do not find the demanded items immediately or waste time, Netflix is experimenting with new AI-based search technology to solve the problem.

The new AI technology aims to suggest content to consumers according to their preferences, Bloomberg reported.

Recently, this tool is available in the beta version on iOS devices in Australia and New Zealand, Netflix has also announced that it plans to introduce this feature to American users soon.

The company’s co-CEO Ted Cerendos says it cannot replace creative artists such as screenwriters and actors. However, the administration will also monitor criticism over the use of AI.

It is worth noting that this modern Artificial Intelligence search will allow users to personalize the search according to their preferences, in which users will be able to search for the things they like beyond just gender or actor names.

Any user will be able to expand the scope of the search by explaining their feelings or previously viewed content.

The integration of AI and machine learning is not new to Netflix’s model, it contains a popular algorithm that suggests titles based on previous user-viewed content.

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