Who is Ramitheicon? All About CoolKicks Worker Who Went Viral on TikTok After Adeel Shams Arrest

On Thursday night, October 2, 2025, CoolKicks — one of Los Angeles’ most popular sneaker resale stores — made headlines after founder Adeel Shams was arrested during an LAPD raid on the company’s warehouse. While the arrest sparked major attention, another name quickly began trending online: Ramitheicon, a CoolKicks worker whose sneaker content has made him a viral TikTok star.

Who is Ramitheicon?

Born Rami Almordaah, Ramitheicon is a sneaker content creator and the chief authenticator at CoolKicks LA. He has built a massive following of over 2 million TikTok fans, thanks to his entertaining buying, selling, and sneaker authentication videos.

Rami started working at CoolKicks when he was only 13 years old. Over the years, he earned respect in the sneaker resale community for his sharp eye in spotting fakes. His authentication process is detailed, involving checks of sneaker boxes, fonts, labels, stitching, and even the distinct smell of authentic sneakers.

Rise in Popularity

Rami’s role goes beyond sneaker checks. He also negotiates with sellers and interacts directly with sneaker enthusiasts who visit the store. His personality, humor, and expertise have made him one of the faces of CoolKicks — blending retail with social media influence.

Fans often travel from overseas just to meet him in person, showing how his online fame has boosted CoolKicks’ reputation as a global sneaker hub.

Who is Adeel Shams? CoolKicks Founder Arrested

While Rami continues to trend, the company’s founder, Adeel Shams, faces legal trouble. Shams was arrested by LAPD’s BUNCO/FORGERY division, which investigates fraud and counterfeit cases. The raid was even caught live during a CoolKicks WhatNot livestream, where Shams reacted to the commotion before ending the stream abruptly.

CoolKicks later released a statement, confirming that LAPD seized a batch of Nike sneakers delivered to them just 48 hours earlier. The company insisted they had no idea the products were stolen and that the purchase was made “in good faith.” Shams has since been released, with a court date set for October 23, 2025.

Ramitheicon in the Spotlight

As the legal case unfolds, Ramitheicon’s popularity continues to grow. Many fans see him as the new face of the brand and a symbol of the sneaker culture CoolKicks represents. His authenticity, both in sneakers and in personality, has made him a favorite among collectors and casual fans alike.