Instagram’s new feature to annoy users

World popular application Instagram is testing a new feature in which users will have to see ads while scrolling.

According to details, in the said feature, users will be forced to watch the complete ad without skipping it.

In this regard, the Instagram management confirmed to the technology website ‘The Verge’ that a feature is being tested that will make it difficult for users to skip ads. However, it is not yet clear whether Instagram plans to formally introduce this feature or not.

According to the report, Instagram’s new feature called ‘Ad Break’ is being tested on beta users.

Users said that under this new feature ad breaks also appear while scrolling on news feed or watching stories. This feature while scrolling on Instagram feed suddenly stops you from further scrolling then a small notification appears indicating ‘ad break’.