TikTok all set to give tough time to Google

TikTok is the leading social media platform for viral and short videos.

But now the popular platform has made significant progress to make itself a search engine beyond social app. Yes, TikTok is trying to give tough time to Google in the search engine sector.

The video sharing app has confirmed the introduction of the image search feature in TikTok. This feature has just been introduced to TikTok Shop and is now available to users in South East Asian countries including the US.

Users who have access to this new feature will see a camera icon in the search bar of TikTok Shop. TikTok Shop already has the option to search for specific items, but until now it was only possible through text.

Google Lens has had an image search option for a long time, which is used to shop for various items. Now, TikTok image search is being introduced.

TikTok is already seen by Google as a threat to its supremacy in the search space.

In July 2022, Google itself admitted that around 40 per cent of 25-year-old prefer TikTok and Instagram for searching over Google Search and Maps. A Google official confirmed that Tik Tok has also started to change the trend of Internet searches among young people, which has worried Google.