What’s Next for Apple After the iPhone 17 Launch? Here’s what we know

September 2025: With the iPhone 17 lineup now officially launched, many Apple fans are already asking what comes next. From new iPads and Macs to a rumored budget iPhone and smart home hub, Apple seems to have a packed roadmap for late 2025 and 2026.

iPhone 17 Series Launch Recap

Apple introduced the iPhone 17, 17 Pro, 17 Pro Max, and iPhone Air this month. The new models feature the A19 Pro chip, upgraded cameras, and a bold new design.

The Pro and Pro Max models now use an aluminum unibody with Ceramic Shield 2, offering stronger durability. A new plateau-style camera bar stretches across the back, making the design stand out.

Pricing and Storage

• iPhone 17 Pro: starting at $1,099

• iPhone 17 Pro Max: starting at $1,199

• Storage options: 256GB up to a massive 2TB

Pre-orders opened on September 12, with global availability set for September 19, 2025.

Camera Upgrades

• Telephoto lens: boosted from 12MP to 48MP with up to 8x optical zoom

• Front camera: upgraded to 18MP with dual recording support (front + rear)

What Apple Could Launch Next

M5 iPad Pro (October 2025)

The next iPad Pro may arrive as early as October. Rumors suggest it will have a second front-facing camera for portrait use, a first for Apple devices.

MacBook Pro and Air with M5 Chip (Early 2026)

Apple is preparing refreshed MacBook Pro and MacBook Air models powered by the M5 chip. These laptops will continue Apple’s shift to faster and more efficient silicon.

iPhone 17e (2026)

A budget-friendly iPhone 17e is in development for early 2026. It will reportedly keep most features of the iPhone 16e but include the powerful A19 chip, bringing performance closer to the flagship models.

Apple TV & HomePod Mini Refresh

Both devices are expected to get processor upgrades in 2026, along with support for Apple Intelligence and the new Siri experience.

Vision Pro Update

The Vision Pro headset is set for a refresh in 2026. It will likely include an M4 chip and improved headband, though a major redesign isn’t expected until 2027.

Smart Home Hub (J490 Project)

One of the most anticipated future launches is Apple’s rumored smart home hub, code-named J490. While details remain secret, it is expected to unify the HomeKit ecosystem and compete with Amazon Echo Show and Google Nest Hub.