Who is Emily Hewertson? Conservative influencer joins ITV reality show on launch night

The reality TV show Big Brother returned to ITV with its 22nd season, and among the twelve new contestants was political influencer Emily Hewertson. Her surprise entry into the house quickly became one of the night’s biggest talking points.

Who is Emily Hewertson?

Emily Hewertson is a 25-year-old political influencer and events coordinator from Northampton. She first became known during the Brexit referendum when she openly shared her views as a young Conservative. Since then, she has grown a strong following on X (Twitter) and Instagram, with over 165,000 and 24,000 followers respectively.

She joined the Conservative Party at just 16 years old and has been seen at political events with names such as Boris Johnson and Nigel Farage. Emily has also appeared on GB News as a political panelist.

Social Media Goes Private

Before entering the Big Brother house, Emily decided to set her social media accounts to private. This step came as she prepared to spend several weeks on the show, away from her usual online political debates.

Emily’s Goal in the Big Brother House

Speaking ahead of the launch, Emily said she was looking forward to meeting new people and even joked that she might be looking for a husband inside the house. She explained that politics had allowed her to meet many personalities, so she was confident she could handle the variety of characters in Big Brother.

Mixed Reaction From Viewers

Emily Hewertson’s entry did not get the warmest welcome. When she walked into the house on September 28, some members of the live audience greeted her with boos. Later, during the launch night twist, Emily was chosen along with Sam and Caroline to receive the “evil eye” vote.

This vote means that all three housemates are now at risk of being the first to leave the house. Viewers will find out who is evicted in tonight’s episode.

Why Emily’s Entry Matters

Her presence in Big Brother marks a rare crossover of politics and reality TV. It highlights how influencers from political spaces are now stepping into mainstream entertainment. Whether her political background helps or hurts her in the competition remains to be seen.