Picsart launches creator monetization program for all users

Picsart, the AI-powered design platform, is launching a new creator monetization program that is open to all users. There are no invite lists or minimum audience requirements, making it easy for anyone to participate.

The program allows creators to produce original content using Picsart tools for specific campaigns, share it on social media, and earn money based on audience engagement rather than follower counts.

Once creators sign up, they get access to a dashboard showing current prompts and creative challenges. For example, a campaign may ask creators to make animated content using Picsart Aura, the platform’s AI conversational assistant. Picsart emphasizes that simply generating AI images without adding creativity will not lead to meaningful engagement or earnings.

After completing content, creators submit a short form with the live social media URL and campaign tags. They post the content directly to platforms like Instagram, TikTok, YouTube, and X. Earnings are calculated based on views, comments, shares, and overall reach, and creators can track these metrics on their dashboard and withdraw earnings via Stripe.

“We’ve always believed that creativity should be for everyone, and now, so should the rewards,” said Picsart founder and CEO Hovhannes Avoyan. He noted that many platforms have not fairly compensated everyday creators, and this program aims to fix that.

Founded in 2011, Picsart already offers ways for creators to earn by making tutorials, edits, or short videos. This new program follows their launch of an AI agent marketplace, where users can hire AI assistants for tasks on platforms like Shopify.