How Marketers Are Using AI in 2025: Latest Insights

Curious how marketing professionals are using AI in real-world scenarios? A new industry report sheds light on exactly that. The 2025 AI Marketing Industry Report provides a comprehensive look at how marketers are adopting and applying artificial intelligence in their daily workflows—offering valuable insights into the tools, strategies, and outcomes driving modern marketing success.

“The 2025 AI Marketing Industry Report reveals practical insights into how marketers are using AI to enhance their content strategies, streamline workflows, and improve productivity.”

Published by Social Media Examiner, this 31-page report draws on data from over 730 marketing professionals across various industries and company sizes. It highlights the real-world impact of AI tools, from boosting content creation to automating marketing processes.

“This comprehensive 31-page report analyzes responses from over 730 marketing professionals to understand current AI adoption trends and practical applications.”

Key Findings Worth Your Attention

• Adoption & Frequency: More than 60% of marketers now use AI tools daily, up from 37% in 2024. A significant 84% have increased their usage over the past year.

• Content Applications: A remarkable 90% use AI for text-based tasks, including idea generation (90%), draft creation (89%), and headline writing (86%).

• Learning Interests: 79% of marketers want to improve automation workflows, while 69% are focused on AI-driven video creation.

• Platform Preferences: ChatGPT leads the pack with 90% usage, followed by Google Gemini (51%) and Claude (33%).

• Job Security: Just 36% of marketers expressed concerns about AI replacing their jobs, suggesting most see AI as an enhancement rather than a threat.

“These insights, gathered from professionals across industries and company sizes, offer a clear picture of AI’s current role in marketing and where the field is heading.”

The report also breaks down differences in AI usage between B2B and B2C marketers, offering tailored insights depending on your business type.

Whether you’re new to AI or already integrating it into your strategy, this report provides a data-driven roadmap to help you make smarter decisions and stay ahead of industry trends.

“The 2025 AI Marketing Industry Report is available as a free download.”

Click Here to Download AI-Industry-Report-2025-final.pdf