Who is Kristen Gaffney? All About Woman Behind ‘Super True’

Kristen Gaffney is redefining the intersection of fashion, health, and innovation with her pioneering children’s clothing brand, Super True. Recognizing the need for clothing that supports kids’ health and well-being, she has created a line that goes far beyond style—delivering functional, safe, and tech-integrated apparel designed specifically for young, sensitive skin and active lifestyles.

Who is Kristen Gaffney?

Kristen Louelle Gaffney is an American entrepreneur, content creator, and former Sports Illustrated swimsuit search finalist, best known as the founder and CEO of Super True, a children’s wellness lifestyle brand.

Wellness-First Design: Prioritizing Skin Safety

Super True’s foundation is built on the use of 100% organic cotton and hypoallergenic fabrics, ensuring every piece is safe for even the most delicate skin. The brand avoids synthetic dyes, harmful chemicals, and flame retardants, offering a chemical-free alternative that’s as gentle as it is sustainable. These breathable, moisture-regulating materials help keep children cool, comfortable, and rash-free throughout the day.

Everyday Protection with Nature-Inspired Innovation

To safeguard kids during outdoor play, select garments feature natural SPF protection made from mineral and botanical extracts, reducing reliance on chemical sunscreens. Super True also incorporates plant-based insect repellents like citronella and neem oil directly into fabrics—providing added protection without the mess or chemicals of sprays and lotions.

Smart Wearables: Health Tracking Made Simple

Pushing the boundaries of wearable wellness, Kristen has introduced smart sensor technology into Super True clothing. These discreet sensors sync with a smartphone app, enabling parents to monitor vital signs like skin temperature, hydration, and environmental conditions—offering real-time insights into their child’s health without invasive devices.

Ethical and Sustainable Fashion Practices

Super True maintains full transparency across its supply chain, partnering with ethical manufacturers committed to fair labor, renewable energy, and zero-waste production. Even packaging is sustainable, using recycled, biodegradable materials.

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