Who is Julie Felss Masino? Husband, Wikipedia, Net Worth & Biography

Julie Felss Masino is a seasoned business executive known for her leadership in the restaurant and hospitality industry. While details of her early life remain private, she has built a reputation as a results-driven leader with decades of experience in food, retail, and brand management.

She pursued higher education in the United States and has worked in several senior leadership roles across major restaurant and hospitality brands before joining Cracker Barrel Old Country Store.

Who is Julie Felss Masino?  Career Journey

Masino’s career includes high-level roles at globally recognized companies. Before becoming President and CEO of Cracker Barrel in 2023, she held leadership positions at:

• Taco Bell International (Yum! Brands) – where she played a major role in global brand expansion.

• Mattel – contributing to consumer product growth strategies.

• Other restaurant and retail organizations, where she established herself as a strategic and innovative executive.

At Cracker Barrel, Julie Masino earns a reported annual salary of $1 million as CEO. She has spearheaded efforts to modernize the brand, including store remodels, menu changes, and most recently, a controversial rebranding initiative.

The Cracker Barrel Rebrand Controversy

In August 2025, Cracker Barrel unveiled its first logo change in 48 years, replacing its traditional mascot imagery with a simplified yellow hexagon design featuring only the text of the brand name.

The move sparked intense backlash:

• Customers accused the company of abandoning its heritage and “soulless branding.”

• Workers claimed management under Masino had cut hours, reduced food quality, and mishandled operations.

• The backlash coincided with a sharp $100 million drop in Cracker Barrel’s market value.

On Good Morning America, Masino defended the rebrand, stating: “Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow. The things that you love are still there.”

Despite her defense, social media erupted with calls for her resignation, with critics accusing her of damaging a beloved American brand.

Personal Life: Husband & Family

Julie Felss Masino keeps her personal life relatively private. While information about her husband and family is not widely public, she is known to maintain a low-key lifestyle outside of her corporate role.

Unlike many high-profile executives, Masino does not frequently share personal details on public platforms, focusing instead on her professional career.

Net Worth

Julie Felss Masino’s net worth is estimated at $5–7 million, based on her executive salary, stock options, and long career in leadership positions across major corporations. Her role at Cracker Barrel contributes significantly to her income and professional portfolio.

Quick Facts – Julie Felss Masino

• Full Name: Julie Felss Masino

• Profession: Business Executive, CEO of Cracker Barrel

• Known For: Leadership in the restaurant industry, Cracker Barrel rebranding controversy

• Husband: Not publicly disclosed

• Salary: Approx. $1 million annually

• Net Worth: $5–7 million (estimated)

• Education: Background in business and management (details undisclosed)

Julie Felss Masino’s career highlights her as an experienced leader in the restaurant industry. However, her time at Cracker Barrel has become overshadowed by the 2025 rebrand backlash, which triggered widespread criticism from customers, employees, and even public figures.

Whether she can restore confidence in the brand or faces mounting pressure to step down remains to be seen.