Who is Dani Lombard? PR Industry Veteran Rebrands Her Agency to Stark Raven

Sydney, October 2, 2025 – Industry veteran Dani Lombard has rebranded her well-known consumer lifestyle PR agency under a bold new name, Stark Raven. This move follows the end of her five-year partnership with Soda Communications Melbourne. Lombard shared that the rebrand marks a new chapter of independent growth and wider services for her clients.

Who is Dani Lombard?

Dani Lombard is a leading public relations expert with more than 17 years of experience. She built her reputation by managing campaigns in the beauty, health, food and beverage, parenting, sustainability, and lifestyle industries. Lombard has worked with international and local brands such as Polestar, Benefit Cosmetics, Pukka Herbs, GO Healthy Vitamins, and Victoria’s Secret.

Key Campaigns and Collaborations

Over the years, Lombard’s agency has partnered with popular personalities. She supported Sam Wood in launching his 28GO protein food range and worked with Turia Pitt to promote her Run with Turia online running program. These projects highlight her agency’s influence in connecting brands with audiences.

What is Stark Raven?

The newly named agency, Stark Raven, will continue to manage PR campaigns but also expand its services. Clients can now access media training, brand strategy, video content creation, reputation analysis, and media buying. Lombard explained that the name was inspired by ravens’ intelligence and communication skills, as well as the daring creativity of minds once called “stark raving mad.”

The Evolving PR Industry

Reflecting on her journey, Lombard said the PR field has changed dramatically. “When I began, print media was at its peak, Instagram didn’t exist, and no one carried iPhones. Today, digital platforms dominate, but PR is still one of the most powerful and cost-effective marketing tools,” she explained.

Beyond PR: Dani Lombard’s Charity Work

Outside her agency, Lombard is also known for her charity efforts. Through endurance events with the Can Too Foundation, she has raised more than $75,000 for cancer research.