Butter Chicken Shoes Go Viral: The Internet Reacts to This Bizarre Food-Fashion Trend

A new viral video has left social media users laughing, horrified, and thoroughly confused: butter chicken shoes. The unusual content comes from Instagram creator @itsmejuliette, who has combined one of India’s most popular dishes with footwear, creating a culinary-fashion crossover that is as bizarre as it is unexpected.

What are butter chicken shoes?

In the Instagram reel, Juliette showcases transparent shoes with a hollow compartment designed to hold food. She carefully fills the base with butter chicken, seals the top, and walks around as if nothing is out of the ordinary. At one point, she even takes a spoon and eats the curry directly from the shoe, leaving viewers equal parts impressed and disturbed.

Internet reacts: “This has officially gone too far”

Social media users quickly flooded the comments section with humor, disbelief, and concern. Some joked:

“One shoe for curry, one shoe for rice.”
“Butter chicken on the go. Love it.”
“Perfect for marathon training, mid-run snacks sorted.”

Others were less amused:

“This is cursed beyond belief.”
“What if a toenail falls in there?”
“That’s enough, Juliette.”

A few even questioned practicality: “Does this come in a men’s size 10?”

Clever content or chaos for clicks?

While butter chicken shoes are clearly not intended for daily use, the video highlights the lengths some creators go to stand out online. Combining food and fashion isn’t new, but curry-filled footwear is certainly pushing boundaries.

Love it or hate it, the video has sparked global conversation, proving that when it comes to viral content, shocking creativity often wins.

“So, would you ever try butter chicken shoes, or has food content officially crossed the line?”