Alia Bhatt’s 33th Birthday: Launches Children’s Brand ‘Eternal Kids’

Indian actor and producer Alia Bhatt has chosen a rather personal way to mark her birthday this year.

Alia Bhatt took her Instagram on her special day, Sunday March 15 announced that her Eternal Sunshine production is expanding as she introduced “Eternal Kids”.

Her post reads, “Our production house. Eternal Sunshine just had a baby. Say hello to Eternal Kids. We have three exciting projects lined up already.”

The Jigra star’s announcement added, “There’s C and G and M. (we’ll reveal their names soon).

The stories are inspired by characters created by her late grandfather, Narendranath Razdan, who died in June 2023.

She had penned, “My grandpa. My hero. Played golf till 93. Worked till 93. Made the best omelette. Told the best stories. Played the violin. Played with his great granddaughter. Loved his cricket. Loved his sketching. Loved his family & till the very last moment… loved his life! My heart is full of sorrow but also full of joy because all my grandpa did is give us joy & for that feel blessed and grateful to have been brought up by all the light he had to give! Until we meet again.”

Check Out:

 

View this post on Instagram

 

A post shared by Alia Bhatt 💛 (@aliaabhatt)

Eternal Sunshine Productions, known for its focus on intimate and character‑driven narratives, now extends its creative footprint into children’s entertainment. The move follows Bhatt’s growing interest in family‑oriented ventures, including her children’s clothing brand, Ed‑a‑Mamma.

Alia and her sister Shaheen Bhatt are also developing another project, a Prime Video original film titled Don’t Be Shy under their banner Eternal Sunshine. The film is written and directed by Sreeti Mukerji.

the film story is about a ‘Shy’ Das, a 20-year-old girl, Shyamili, who believes she has everything figured out until her perfectly planned life takes an impulsive shot troublesome her wisely prepared world and compelling her to face conditions she never imagined. The rest of the cast and more specifics about the project are yet to be revealed.

On professional front, she will soon star in action spy movie, Alpha.

Read More: Alia Bhatt Praises Rani Mukerji Ahead of Mardaani 3