What is ‘Bluesky’ social app and why its getting popular?

Since the US election, social media platform Blue Sky has added more than 1 million new users.

According to details, the world of social media is witnessing a big change, where Elon Musk-owned social media site X (formerly Twitter) is losing popularity, while Blue Sky is rapidly winning the hearts of users.

Many people are trying to avoid Elon Musk’s X because hate speech campaign groups and the European Union have warned about misinformation and extremism on the platform.

What exactly is the social media platform Blue Sky, why is it proving so popular and who has already taken the plunge?

What is the social media platform Blue Sky?

Blue Sky is a social media platform where people can interact more, post, reply and message each other on a vertical user interface.

The company says the recent influx of new users, mostly from North America and the UK, has helped it reach more than 15 million users worldwide, up from 9 million in September.

How did it start and who owns it?

In 2019, Twitter chief executive Jack Dorsey announced that the company would fund developers to create “an open and decentralized standard for social media.”

Bluesky became an independent company in 2021 and is now primarily owned by chief executive Jay Graber.

How is it different from X?

Blue Sky gives users the opportunity to further moderate their experience. This includes the ability to choose the algorithm that drives what you see.