How to make money using WhatsApp: Complete Details inside

WhatsApp has announced a series of monetization features aimed at businesses and content creators. These tools are part of Meta’s broader strategy to generate new revenue streams across its messaging platforms. The new features will be available exclusively in the “Updates” tab, which includes both “Status” and “Channels.”

According to WhatsApp, the changes will not affect user chats or private messages. Instead, they are designed to support creators and small businesses while keeping user privacy intact.

New Monetization Tools Rolled Out

The key updates include three major features:

Channel Subscriptions

WhatsApp users will now be able to financially support their favorite creators through monthly subscriptions. In exchange, subscribers will receive exclusive content that is not available to non-paying followers. This system aims to help emerging creators earn directly from their audience.

Promoted Channels

To improve discoverability, WhatsApp will allow creators and businesses to promote their channels. Promoted channels will appear in the recommended section of the channel directory. This is expected to boost reach for new and small-scale creators.

Ads in Status

WhatsApp will now include advertisements in the Status section. This marks the platform’s first official foray into direct advertising. Businesses can display ads in this space to improve engagement and encourage users to connect with them through direct messaging.

Privacy Measures and Ad Targeting

Addressing growing concerns about digital privacy, WhatsApp clarified that its new advertising features will rely on limited user data. Targeting will be based on factors such as location, language, and activity within the Updates tab only.

For users who have connected their WhatsApp accounts to Facebook or Instagram, Meta may personalize ads using cross-platform data. However, WhatsApp confirmed that all private chats, group messages, and calls remain protected by end-to-end encryption. Additionally, no phone numbers or personal messages will be shared with advertisers.

Impact on Businesses and Creators

These new tools present new opportunities for small businesses to grow and for creators to earn through direct audience support. WhatsApp also gains a path to monetize a platform that, until now, has operated largely without in-app advertising.

Meta’s decision reflects a trend across its apps to blend monetization with user-focused content while maintaining core values around privacy.