Amazon Launches AI Agent to Support Marketplace Sellers

Amazon has introduced a new AI-powered agent inside its Seller Assistant platform. This tool is designed to make life easier for third-party sellers by helping them manage daily tasks, improve operations, and grow their businesses.

What the AI Agent Can Do

The upgraded Seller Assistant can now handle a wide range of jobs, including:

• Checking account health and compliance rules.

• Suggesting inventory strategies and shipment plans.

• Spotting problems like slow-selling products, storage fees, or regulatory risks.

• Recommending solutions such as price changes or product removals.

In short, the AI acts like a smart helper that warns sellers of issues and offers practical steps to fix them.

Support for Sellers

Amazon says the AI is designed to work with sellers, not replace them. Sellers still stay in full control, while the AI provides support for both day-to-day management and long-term planning.

The tool is also expanding into advertising. Sellers can now create ad campaigns just by giving simple instructions in everyday language.

Why This Matters

The update comes at a time when competition in AI and e-commerce is heating up. Just a day before Amazon’s announcement, Google launched a new payments system for AI-driven transactions. Both companies are racing to shape how intelligent assistants will change online business.

Amazon’s Bigger AI Push

Earlier this year, Amazon introduced other AI features, such as:

• A video generator for product ads.

• Generative AI tools to improve product listings.

With this latest upgrade, Amazon is turning its Seller Assistant into a complete digital partner, offering automation, smart suggestions, and business strategy support for millions of sellers around the world.