Instagram launches new rings awards for top creators

Instagram is introducing a new program called the Rings Awards, designed to recognize creators for their creativity and cultural impact rather than just viral success. This move aims to celebrate originality and meaningful content that shapes online culture.

What Are the Rings Awards?

The Rings Awards will give selected creators a special ring-shaped badge on their profiles and in search results. Winners will also get editorial promotion, invitations to exclusive events, and studio opportunities.

Instagram says the program is meant to highlight creators who push creative boundaries and build real communities, not just those who go viral.

How Creators Are Chosen

The selection process will not be open to everyone. Instead, Instagram will use a mix of data and human judgment. Panels made up of platform editors, product leads, and creative advisors will review engagement, content originality, and overall cultural influence before choosing the winners.

Benefits for Creators

Besides recognition, the chosen creators will enjoy better feed visibility, early access to new tools, and first looks at monetization features. They’ll also be invited to special workshops and might get better chances to connect with brands for paid collaborations.

Questions and Challenges

Some creators worry the program could favor well-known influencers over new voices. Others are waiting to see how transparent the selection process will be. Meta has promised to release more details and include community nominations later on.

With this new initiative, Instagram hopes to motivate creators to focus on quality and creativity, giving long-term recognition to those who truly shape online culture.

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