Dell saying goodbye to its existing PC brands
08 January, 2025 20:58
Dell, an American technology company, is officially saying goodbye to its existing PC brands and moving to terms that people will find easier to understand: Dell, Dell Pro and Dell Pro Max.
Instead of nonsense names like “Inspiron” and “XPS”, every Dell machine will now be separated into three categories: Dell, Dell Pro, and Dell Pro Max. This is, of course, very similar to Apple’s approach to naming its machines.
Bloomberg reported that people in the audience at Dell’s CES press conference noted it verbally.
The US company is not wrong that Apple did not invent the word “Pro,” nor is it wrong that the new approach is simpler than the old one.
It should be noted, however, that within those three categories are more sub-categories (Base, Plus, and Premium), which can really get confusing.
For example, you can have a Dell Pro Base, Dell Premium, or Dell Pro Max Plus, and it’s not necessarily intuitive to figure out which of those is going to be the best one for you by name alone.
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