Facebook set to flood platform with AI-powered users
30 December, 2024 18:00
Tech-giant Meta announced it will have Facebook filled with AI-generated characters to enhance engagement on its platform, as part of its broader rollout of AI products.
The Financial Times reported that the AI characters will be created by users through Meta’s AI studio and they can interact with them almost like you would with a real human on the website.
Meta vice-president of product for generative AI Connor Hayes told the newspaper that they expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do.
He further said that they’ll have profile pictures and bios and be able to share and generate content powered by AI on the platform… that’s where we see all of this going.”
The Artificial Intelligence characters are not a new feature and Meta has long invested in the AI. Meta has spent the past year stuffing all kinds of generative AI tech into its existing products, which also included the release of its AI Studio in the summer.
Hayes said that the service already boasts hundreds of thousands of AI characters.
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