Shehbaz orders inquiry into PIA’s Paris flight ad
14 January, 2025 21:18
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Prime Minister Shehbaz Sharif on Tuesday ordered an inquiry into the controversial advertisement for the launch of Pakistan International Airlines’ (PIA) flights to Paris.
This directive has been shared by Deputy Prime Minister Senator Ishaq Dar during an Upper House session focused on a notice regarding PIA’s privatisation.
PPP Senator Sherry Rehman raised concerns about the PIA’s future and questioned if the privatisation plan had been cancelled or was still proceeding. Sherry also highlighted that only 19 out of 34 aircraft are operational, with the rest grounded.
She also criticised the Paris flight advertisement, which she claimed led to public ridicule. She questioned the agency responsible for the ad and the official who approved it.
The advertisement shows a PIA plane near the Eiffel Tower with the caption “We’re coming,” which she argued misrepresented the airline’s intentions.
Dar confirmed that Prime Minister Shehbaz had ordered an investigation into the matter, emphasising the misleading nature of the campaign.
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