Louis Vuitton’s PKR 1.19 Crore Auto-Rickshaw Bag Sparks Reactions Online

South Asian cultural icons are taking center stage in global fashion — and luxury brands are turning heads with bold, and at times bizarre, designs. Following the buzz around Prada’s Kolhapuri sandals, Louis Vuitton has now unveiled a handbag shaped like a South Asian auto-rickshaw, priced at a staggering PKR 1.19 crore (approx. $42,000).

The high-fashion accessory mirrors the region’s iconic three-wheeler, featuring LV’s signature monogram, a shiny holographic finish, miniature wheels, handlebars, and a yellow canopy — making it an unmistakable nod to the everyday ride found across streets in India, Pakistan, and Bangladesh. The irony? The designer piece costs more than 30 real auto-rickshaws combined.

While the bag is making waves online, reactions are mixed. Many social media users have expressed amusement and amazement, but others are calling out the ongoing trend of global brands profiting from South Asian culture without giving due credit to the communities or artisans behind the inspiration. The debate highlights a growing demand for cultural respect and acknowledgment in luxury fashion’s global marketplace.