Who is Kristen Gaffney? Founder of Super True and Voice for Authentic Beauty

Kristen Gaffney, founder and CEO of Super True, is gaining widespread attention in 2025 as a leading figure in children’s health and wellness. Her brand stands out for using clean, healthy ingredients and maintaining transparency—qualities that appeal to health-conscious families. With products trending across Instagram and TikTok, Kristen is also making waves in kids’ fashion through wearable wellness that blends tech and comfort.

Childhood Roots in Portland

Born on May 12, 1987, in Portland, Oregon, Kristen grew up in a close-knit family that emphasized hard work and integrity. Her parents, Michael and Susan Gaffney, were educators who inspired her commitment to lifelong learning and ethics. She’s the eldest child and often took on leadership roles early in life.

From making handmade crafts to selling locally during her school years, Kristen showed entrepreneurial potential from a young age. She later graduated from Portland State University in 2009 with a degree in Marketing and Communications.

Family Life & Balance in 2025

Kristen Gaffney is married to former NFL player Tyler Gaffney. Together, they have three children: Jaxon (born 2017), Conway (born 2019), and a third child born around 2023. In 2024, the family relocated to Nashville, Tennessee, seeking a healthier environment. Kristen balances motherhood, business, and occasional modeling, stating:

“Authenticity is not a marketing gimmick for us; it’s the foundation of everything we do.”

The Launch of Super True

After college, Kristen worked in beauty industry marketing before launching Super True to promote honest, effective skincare. Her company faced the usual startup hurdles—funding, regulation, and brand awareness—but gained traction after its flagship serum received influencer praise in 2022.

Now, Kristen is expanding into smart clothing that merges fashion with wellness. “She’s merging wellness with lifestyle through Super True’s smart clothing line.”

Business Impact and Lifestyle in 2025

Kristen’s estimated net worth is between $5 million and $7 million. She earns through Super True profits, strategic partnerships, and value-driven endorsements. Rather than flaunting luxury, she chooses a grounded lifestyle—living in an eco-conscious home and driving electric vehicles.

She supports causes such as women-led entrepreneurship and environmental advocacy, reinforcing her values beyond business.

A Role Model for Modern Entrepreneurs

Kristen Gaffney is more than just a business owner. Her focus on transparency, authenticity, and sustainability is setting new standards in the clean beauty and wellness space. Her leadership is empowering modern families to make more conscious choices about the products they use.

FAQs About Kristen Gaffney

Who is Kristen Gaffney?
“Kristen Gaffney is the founder and CEO of Super True, a children’s health brand focused on providing healthy snacks free from seed oils.”

What is her net worth?
“Her net worth is estimated between $5 million and $7 million.”

Where did she study?
“She graduated from Portland State University with a degree in Marketing and Communications.”

Is she married?
“Yes, Kristen Gaffney is married to Tyler Gaffney, a former NFL running back.”

How did she start Super True?
“She founded Super True to address the lack of transparency in children’s health snacks.”

Does she have a Wikipedia page?
“As of 2025, Kristen Gaffney does not have an official Wikipedia page but is gaining recognition in the children’s health and wellness space.”