Shah Rukh Khan Announces Star-Studded Unified Music Festival in Abu Dhabi

Bollywood icon Shah Rukh Khan has announced the ‘Unified’ music festival, a one-day festival in Abu Dhabi, UAE. The event is set to feature over popular 15 celebrities at the same time and same place, such as Arijit Singh, Sonu Nigam and Karan Aujla among the expected artists.

As per Indian media reports, the event will take place on March 20, 2027, at Ittehad Live on Yas Island in Abu Dhabi. The event will celebrate Indian music by bringing together artists from different generations and musical backgrounds.

The festival is expected to feature Arijit Singh and Sonu Nigam, both widely loved for their contributions to Hindi music. Punjabi music star Karan Aujla will also take the stage. More artists are expected to join the festival, and the organizers will reveal their names at a later date.

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India’s biggest voices. One extraordinary day.

UNIFYD, a music festival like no other.

20 March 2027 | Etihad Live, Abu Dhabi, UAE

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#UNIFYD #MusicFestival #ArijitSingh #KaranAujla #SonuNigam https://t.co/RVXEDSGZLx

— Shah Rukh Khan (@iamsrk) October 16, 2026

Shah Rukh Khan emphasized the role of music in bringing people together across cultures while he speaking about the event. More added, he shared his experience in the film industry, saying that stories have always been close to his heart and can help bridge cultural differences.

The festival is probably to attract fans from India, the Middle East and South Asia, giving them a chance to enjoy performances by some of the biggest names in Indian music under one roof.