Scooter Braun Resigns as CEO of HYBE America: Full Story, Successor, and What’s Next

Scooter Braun, the influential music executive behind the success of major stars like Justin Bieber and Ariana Grande, is officially stepping down from his role as CEO of HYBE America. While this marks the end of a significant chapter in his career, Braun isn’t leaving HYBE entirely—he’ll continue as a board member and senior advisor to HYBE Corporation’s founder and chairman Bang Si-Hyuk.

Here’s a detailed look into why Braun is stepping down, who will replace him, and what his next move might be.

Why Is Scooter Braun Stepping Down?

Scooter Braun, 44, has announced that he will resign from the top executive position at HYBE America to pursue new ventures outside of the company. However, he will remain closely linked to HYBE in a strategic advisory role.

Braun called his time at HYBE one of the most inspiring parts of his professional journey. He expressed gratitude for being part of its global expansion and cultural influence.

In his own words:

“Being a part of HYBE and witnessing its remarkable growth has been one of the most inspiring chapters of my professional journey.”

His New Role at HYBE

Though he’s stepping away from day-to-day leadership at HYBE America, Braun isn’t cutting ties with the company. He’ll stay on as:

• Executive Advisor

• Board Director

• Senior Advisor to Chairman Bang Si-Hyuk

His continued presence signals that HYBE still sees Braun as a valuable contributor, particularly in expanding their global influence, especially in U.S. markets.

Braun’s Impact on HYBE America

Scooter Braun joined HYBE in 2021 when the Korean entertainment powerhouse acquired his company, Ithaca Holdings, for a reported $1 billion. This merger brought Braun’s impressive artist roster—Justin Bieber, Ariana Grande, Demi Lovato, and more—into HYBE’s ecosystem.

In 2023, Braun became the sole CEO of HYBE America and was also named its second-largest individual shareholder.

Bang Si-Hyuk praised Braun’s leadership, stating:

“Scooter has been an extraordinary partner, a visionary executive, and a true catalyst for cultural exchange. His contributions have been vital in establishing our ambitious presence in the U.S. market.”

Who Is Replacing Scooter Braun?

Isaac Lee has been named the new CEO of HYBE America. He previously served as the Chairman of HYBE America and Latin America and will retain those responsibilities while stepping into Braun’s role.

Lee is expected to continue Braun’s legacy of bridging global markets, particularly by growing HYBE’s footprint across North and Latin America.

What’s Next for Scooter Braun?

While the exact details are under wraps, Braun has confirmed that his next move will include cross-industry ventures.

According to the official statement, Braun’s new chapter will: “Reflect his expansive cross-industry vision and proven ability to cultivate culture at scale while continuing a focus on his philanthropic efforts.”

This leaves fans and industry insiders speculating—could he launch a new entertainment company, dive into tech and media, or focus on global artist management? Regardless of the path, expectations are high.

Summary of Key Events