Who is Rayssa Buq? Meet the Brazilian Influencer Turning Motherhood into a Digital Empire

Rayssa Buq is more than just a content creator—she’s a mother, entrepreneur, and one of the most influential voices in Brazil’s parenting and lifestyle space. With a combined following of 23.8 million across Instagram and TikTok, Rayssa shares the everyday joys and challenges of motherhood in a way that feels both personal and inspiring.

Known as “A Mãe de Asher e Olívia” (Mother of Asher and Olivia), Rayssa’s journey is deeply rooted in her real-life experiences as a mom. Whether she’s celebrating her children’s milestones, navigating chaotic family moments, or sharing heartfelt reflections, Rayssa always speaks from the heart. Her audience sees her as more than an influencer—they see her as one of their own.

Building a Brand on Trust

Rayssa’s success didn’t happen overnight. Her personal brand, Buq Care, was born out of the same authenticity and trust she built with her followers. From parenting tips to product recommendations, everything she shares feels genuine. Her sponsored content often includes real-life applications, like using Buq Care items in her family’s daily routine—making promotions feel natural rather than forced.

Instagram: A Family Album with Impact

On Instagram (@rayssabuq), she posts 12 times a month and has an engagement rate of 3.72%—an impressive number for someone with nearly 12 million followers. Her feed is filled with emotional, visually striking posts, featuring both professional photography and candid, at-home moments.

She frequently uses Reels to tell mini-stories about motherhood, often generating 7+ million views per clip. Her consistent posting time at 6 PM EST has made her a familiar face in the daily routines of many families across Brazil.

TikTok: Parenting with Humor and Chaos

On TikTok, Rayssa embraces the unpredictable reality of parenting. Her videos are less curated but highly relatable—messy living rooms, toddler tantrums, hilarious husband-wife banter, and the occasional parenting “fail.” It’s this rawness that makes her content feel so real.

She averages 4.4 videos per week and posts daily at 8 PM EST. Even though her TikTok engagement is slightly lower at 1.76%, her video view rates remain strong due to her compelling storytelling and relatable tone.

Digital Influence & Rankings

• Influence Score (Instagram): 98.4/100

• Influence Score (TikTok): 95.2/100

• Top 1% influencer globally

• #3 Motherhood influencer in Brazil

• #16 Instagram influencer in Brazil

Brand Collaborations

Rayssa only partners with brands that align with her identity as a mom and woman. Long-term partners like SHEIN Brasil and her own Buq Care are often featured in her content, allowing followers to trust that what she promotes is part of her real life.

Why She Stands Out

What makes Rayssa Buq unique is her ability to balance relatability with aspiration. She doesn’t just show the polished parts of motherhood—she shows the tears, the tantrums, and the joy. Her storytelling style is emotional yet grounded, making her one of the most trusted voices among Brazilian mothers.