Pakistan’s tourism industry to generate $5.5 billion by 2029

Pakistan’s travel and tourism industry is poised for significant growth, with revenue projected to surpass $4 billion in 2025.

According to the Statista Travel & Tourism Pakistan report, the sector is expected to expand at an annual growth rate of 6.75 per cent from 2025 to 2029, reaching $5.53 billion.

This report is crucial as it provides data-driven insights into market trends, user
behavior, and revenue projections, helping policymakers, investors, and businesses
strategize effectively to capitalize on the sector’s potential.

Key highlights of Statista Travel & Tourism Pakistan report

Pakistan’s travel market revenue is projected to reach $4.26 billion in
2025 and grow to $5.53 billion by 2029.

The package holidays segment is expected to be the largest, reaching
$1.92 billion in 2025.
The number of users in the travel market is projected to reach 22.17
million by 2029.
User penetration is expected to rise from 11.3 per cent in 2025 to 14.6 per cent in 2029.
Online sales will contribute 66 per cent of total revenue by 2029, showing a shift
towards digital tourism.

The average revenue per user (ARPU) is estimated to be $150.66.
The United States will generate $224 billion in travel and tourism revenue
in 2025, providing a global comparison.

Strategic communication objective

Enhancing Tourism Infrastructure: Expansion and modernization of
roads, airports, and hospitality services.
Digital Integration: Strengthening online booking platforms and digital
marketing strategies.
Sustainable Tourism Development: Promoting eco-friendly tourism and
responsible travel initiatives.

International Partnerships: Collaborating with global travel agencies and
airlines to increase foreign tourist inflow.
Security and Policy Framework: Strengthening security measures and
streamlining visa processes for tourists.

As per Statista Travel & Tourism Pakistan report, the travel and tourism
market in Pakistan is projected to generate $4 billion in revenue in 2025,
indicating strong economic potential in the sector.
The industry is expected to grow at a 6.75 per cent annual rate, reaching $5.53
billion by 2029, highlighting long-term sustainability and expansion.

The ‘Package Holidays’ segment will be the largest contributor, valued at
$1.92 billion in 2025, showing demand for organized travel experiences.

The number of users in ‘Package Holidays’ is expected to reach 22.17
million by 2029, reflecting increasing public interest in planned
vacations.
Market penetration is projected to rise from 11.3 per cent in 2025 to 14.6 per cent by
2029, demonstrating growing accessibility and affordability for travelers.
The average revenue per user (ARPU) is estimated at $150.66, indicating
rising consumer spending on tourism-related activities.
Online sales will account for 66 per cent of total revenue in the tourism sector
by 2029, emphasizing the shift towards digital transactions and ecommerce.

Domestic tourism is rising due to improved infrastructure and increasing
disposable incomes, boosting local economies and businesses.
Digital platforms, online booking, and social media are driving travel
trends, making travel planning more efficient and widespread.

Government initiatives, including policy reforms and promotional
campaigns, are boosting tourism, positioning Pakistan as an attractive
destination.
Government initiatives, improved infrastructure, and digital integration
are playing a key role in the industry’s expansion, attracting both domestic
and international tourists.
A stable political environment and improved security have increased
confidence among travelers, encouraging both domestic and international
visits.
New international flight routes are enhancing connectivity and attracting
foreign tourists, increasing foreign exchange earnings.
The growth of tourism is expected to create employment opportunities
and economic development, benefiting various sectors such as hospitality
and transport.
Sustainable tourism practices are necessary to protect natural and cultural
heritage, ensuring long-term benefits for future generations.
Private sector investment in hospitality and transport can further
accelerate industry growth, leading to improved services and
infrastructure.