What is the story behind the Labubu doll?

Labubu dolls have taken the world by storm in 2025. From viral TikTok trends to celebrity endorsements, these quirky little toys are now fashion accessories and collector’s treasures. But what makes Labubu dolls so special—and expensive?

What Is a Labubu Doll?

Labubu is a mischievous-looking plush toy with pointed ears and a creepy-cute face. Designed by artist Kasing Lung and manufactured by Pop Mart, Labubu first appeared in his children’s book The Monsters. These toys come in blind boxes, so you never know which design you’ll get—boosting both mystery and demand.

Labubu dolls gained popularity globally, especially as bag charms, after being spotted at events like Paris Fashion Week.

Celebrity Hype and Global Craze

The real boom came in 2024 when celebrities like BLACKPINK’s Lisa, Rihanna, and Dua Lipa were seen with Labubu dolls. Lisa’s tie-dye Labubu went viral, causing fans to queue for hours in cities like Bangkok and London. Social media helped skyrocket their fame—#Labubu now has millions of views on TikTok.

Why Is Labubu So Expensive?

Several reasons:

• Limited Editions: Pop Mart releases Labubu dolls in small batches that sell out fast.

• Celebrity Endorsements: High-profile users turn these toys into status symbols.

• Collectibility: Over 300 designs make collecting addictive and costly.

• Import Tariffs: U.S. tariffs have pushed prices higher in 2025.

• Fashion Trend: Labubu aligns with the “kidult” trend—adults buying cute collectibles.

How Much Do Labubu Dolls Cost?

• Retail: Small dolls start at $15–$28. Larger ones go up to $100.

• Limited Series: Six-pack blind boxes (like Big Into Energy) retail at $167.

• Resale Market: Rare dolls resell for $100 to $700. Celebrity editions can hit $3,200.

• Rental: You can even rent a Labubu for £4/day via By Rotation.

Beware of fake Labubus (a.k.a. Lafufus). Always buy from trusted sellers like Pop Mart or Amazon.

Why Are Labubu Dolls Trending in 2025?

• Celebrity power: Icons wear them like jewelry.

• Social media: Viral videos boost visibility.

• Pop Mart’s expansion: More global stores and pop-ups = greater access.

• Emotional appeal: They blend fashion, nostalgia, and fun perfectly for Gen Z & Millennials.

Labubu isn’t just a toy—it’s 2025’s pop culture phenomenon.