Pakistan’s Himalayan Pink Salt Wins Global Innovation Award at Belgium Summit

Pakistan’s Himalayan Pink Salt has once again brought global pride to the nation after receiving international recognition at the Women in Agritech – Global Summit of Women in Agribusiness and Biotechnology, held in Belgium from September 24 to 27.

The distinction was awarded to a Brazilian innovation under the Savana Amazônica brand, which combined Amazonian biodiversity with Pakistan’s Himalayan Pink Salt to create an innovative soap product. Produced in Boa Vista, Roraima, the product was honored with an international innovation award, highlighting the value of cross-border collaboration in sustainable agribusiness and biotechnology.

Himalayan Pink Salt, often described as Pakistan’s “white gold,” is renowned worldwide for its purity, mineral richness, and health benefits. Its incorporation into wellness and cosmetic products has significantly boosted Pakistan’s global profile in the natural products market.

Minister for Commerce Jam Kamal Khan hailed the achievement as a milestone for Pakistan’s trade and innovation potential. He stated: “Pakistan’s Himalayan Pink Salt is a natural treasure that represents both our cultural heritage and economic potential. Its recognition in Belgium shows how our resources can contribute to global innovation and strengthen partnerships with countries like Brazil and beyond.”

Adding to this, Dr. Muhammad Babar Chohan, Trade and Investment Counsellor at the Embassy of Pakistan in Brazil, highlighted the importance of such collaborations.

“This award demonstrates how partnerships between Pakistan’s unique mineral wealth and Brazil’s biodiversity can result in world-class products. It is a testament to the commercial and diplomatic opportunities available through innovative trade initiatives.”

The recognition not only underscores Pakistan’s emerging role in global wellness and cosmetic industries, but also opens doors for stronger commercial ties with Latin America and Europe. The Embassy of Pakistan in Brazil reaffirmed its commitment to supporting similar ventures, aiming to expand the reach of Himalayan Pink Salt in international markets while promoting sustainable trade practices.

With growing global demand for natural and wellness-based products, this achievement cements Pakistan’s Himalayan Pink Salt as a symbol of both heritage and innovation — strengthening the country’s reputation as a valuable trading partner on the world stage.