Honey Singh Launches ‘Yo Yo Watches’ in Dubai

Yo Yo Honey Singh, the iconic Indian rapper, launched his luxury watch brand, Yo Yo Watches, in Dubai. The exclusive accessory line reflects Singh’s personal journey, love for timepieces, and renewed philosophy of life.

A Stylish Statement

Collaborating with Titan and UK-based brand Opul, Singh has created a collection that symbolizes “survival, swagger, and the unstoppable rhythm of time.” The brand features bold bezels, daring designs, and expert craftsmanship.

The Man Behind the Watch

In a pre-launch conversation, Singh spoke about his first emotional connection to watches. “The Rolex with the Arabic dial. The bling one, I got it custom,” he recalled. A self-proclaimed watch collector, Singh now adds meaning to his fashion.

He reflects, “Time doesn’t wait, and neither did I… I’ve chased it, respected it, and aligned myself with it.” At 42, Singh calls himself a man who’s lived “twenty lives.” His journey through fame, addiction, and healing shaped his new identity.

Deep Roots and Future Visions

Singh credits his spiritual hierarchy: “After God, the two things I respect most are my mother, and time. That’s the hierarchy. God. Mother. Time.” He remains connected to his roots in West Delhi while keeping his vision fixed on Hollywood.
“I know where I’m going. That’s Hollywood. And I know where I started.”

Dubai – His Chosen Launchpad

Dubai holds a special place in Singh’s heart. He lives and creates there, cherishing the city’s unity and hospitality.
“The local Emirati people? So humble. They welcome everyone with peace and love.”

What’s Next?

With a romantic side and big dreams, Singh aims for cinema too. “People don’t know I’m too romantic. If I do a film, I’ll give Shah Rukh Khan competition.”
His latest hit song 6am already ranks #9 on YouTube’s trending music chart with over 16.5 million views.

“Yo Yo 2025 is already manifesting the next ten years,” he says. “I’m the visionary and the executor.”