Kriti Sanon’s Raksha Bandhan Ad Draws Criticism on Social Media

Bollywood actress Kriti Sanon has confronted backlash on social media after appearing in a Raksha Bandhan ad that generated questions about its styling and impression.

The actress was part of GIVA’s Raksha Bandhan campaign, the Mimi star wore an off-white bralette-style top with a cape and draped skirt. She was also seen tying a rakhi to a dog.

When the ad shared on social media, users criticized “Heropanti” actress’ dressing, and raising question about her styling whether the look fit the traditional nature of the Raksha Bandhan festival.

One user called the advertisement “sick” and “extremely shameful,” while another wrote, “I was shocked seeing this ad yesterday. What nonsense?”

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Others questioned the lack of traditional elements in the campaign. One user asked where the puja thali and tilak were and questioned the choice of outfit for the festive setting.

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The appearance of the dog also became a talking point. In the advertisement, Kriti tied a rakhi to the pet, which was shown with her during the festive sequence.

While some users criticised the overall concept and the brand, others mainly focused on Kriti’s outfit and styling. The discussion continued online as the advertisement gained more attention.

So far, Luka Chuppi star has not spoken about the criticism, while GIVA has also not released any statement.

The ad endures to attract debate online, with users debating its performance of Raksha Bandhan and the artistic selections made for the campaign.