How to get more likes on Instagram in 2025 – simple tips that actually work

Let’s be honest: posting on Instagram and getting only a few likes can feel frustrating—especially when others go viral for something as simple as a shoe photo. But the good news? You can fix it.

This guide breaks down easy, real steps to help your posts get more likes—without buying followers or using spammy tricks.

1. Engagement Starts Before You Post

Instagram watches your account activity. If you suddenly post after being inactive, your post won’t get far.

Quick Fix:

• Like and comment on other people’s posts 10–15 minutes before you upload yours.

• Reply to DMs or story reactions. Show Instagram you’re active.

2. Post at the Right Time

Posting when your followers are online boosts your chances.

Best Times to Post:

• Late afternoon or early evening

• Monday to Thursday

3. Write Captions That Spark a Reaction

Your photo catches attention, but a good caption keeps people engaged.

What Works:

• Ask a question

• Share a short story

• Write like you’re talking to a friend

4. Use Strong Visuals

Over-edited photos don’t work like they used to. Natural and clean wins.

Tips:

• Use soft lighting

• Keep backgrounds simple

• Focus on faces or movement

5. Try Carousel and Video Posts

Why It Works:

• Carousels (multiple images) make people swipe, which boosts engagement.

• Reels and short videos get more reach than regular posts.

6. Hashtags Still Matter

Don’t overdo it—but use the right ones.

Hashtag Tips:

• Use niche and relevant hashtags

• 5–10 good hashtags are enough

• Place them in the caption or first comment—either works

7. Tag Smartly

Tag only if it’s relevant. Don’t spam.

Example:

• Tag a brand you’re wearing

• Tag a creator you’re referencing

If they notice you, they might like or share your post.

8. Be Consistent with Posting

You don’t need to post daily. But you should post regularly.

What to Do:

• 2–4 times per week is enough

• Don’t disappear for weeks, then post a lot at once

9. Use Stories to Stay Active

Stories keep your name in people’s feeds—even if your posts don’t.

Use These:

• Quick updates or behind-the-scenes

• Polls and stickers for interaction

• Ask questions or get votes

10. Give Engagement to Get It

This is the biggest secret. Social media is a two-way street.

Simple Steps:

• Like and comment on other accounts

• Share posts you like to your story

• Reply to comments on your posts quickly

11. Don’t Blame the Algorithm

Instagram boosts posts that get engagement. If no one interacts with your content, it stops showing it.

To Fix That:

• Use carousels and Reels

• Ask questions in captions

• Reply to every comment

• Be consistent

FAQ

What’s the best time to post on Instagram?
Late afternoon or early evening, especially on weekdays.

Do hashtags really help?
Yes, if they’re relevant and specific—not generic ones like #love.

How often should I post?
2–5 times per week. Be consistent.

Why aren’t people liking my posts?
It could be your timing, visuals, captions, or low activity before posting.

Should I use filters or keep it natural?
Natural, clean photos work better than over-edited ones.

Conclusion

Instagram doesn’t reward shortcuts. It rewards consistent effort. Like others. Post regularly. Show up with real content.

If you follow these steps, your next post can perform better—and not just by luck, but because you understand what works.

One like at a time, it adds up.